Paula Villarreal - The Brief
Paula Villarreal’s brand identity was designed to reflect her joyful and encouraging presence as a mentor. It needed to be happy, optimistic, and confident. Every detail captures her joy and her desire to uplift others with prayer, encouragement, and guidance.
Brand Design & Identity
Paula Villarreals's brand has elements of fun that connect her joyful spirit and faith background. Using these elements, I created custom patterns for her that are playful and reflect the optimism her brand instills. We went with a three font typography strategy. The main type is bold in statement, the accented font is a soft and subtle script, and the body font is a sans font.
The Elements
A Strong Foundation
Establishing core values, a mission, and a vision has provided Paula with a strong foundation to launch her new brand. She did the hard work of defining these by utilizing my brand coaching and workbook process.
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