Building Your Book Launch Team: Street and Virtual

Building Your Book Launch Team: Street and Virtual

Launching can be daunting. Even for me, as I am beginning to set the tone for building my book launch team, there are days where I am simply overwhelmed with the ins and outs. Building a strong launch team can significantly amplify your efforts and is the foundation of a successful book release. 

In today's blog post, we'll explore actionable steps to set up both a street team and a virtual team using Facebook Groups. We'll also cover tips and tricks to make your launch a success, how to find potential team members, and what the requirements are for joining.

Step 1: Understand the Roles of Your Launch Team

Street Team: A street team consists of dedicated supporters who promote your book within their local communities and social circles. They engage in activities like distributing flyers, hosting events, and talking about your book to their friends and family.

Virtual Team: A virtual team operates online, leveraging digital platforms to spread the word about your book. Facebook Groups are an excellent way to manage and coordinate your virtual team. They help share social media posts, write reviews, upload TikTok's or Reels with their excitement of your book, and engage in online discussions about your book.

Step 2: Setting Up Your Street Team

Find Potential Street Team Members:

  1. Reach out to Your Existing Audience - Use your email list and social media followers to invite dedicated fans to join your street team.
  2. Engage with Local Book Clubs - Connect with local book clubs and literary groups that might be interested in supporting your launch.
  3. Network at Events - Attend local literary events, writer's groups, and community gatherings to find enthusiastic readers willing to join your team.

Define Requirements for. Joining:

  1. Purchase the Book During Preorder - Encourage members to show their commitment by preordering a copy of your book.
  2. Distribute Promotional Materials - Ask members to hand out flyers, bookmarks, or posters in their local area.
  3. Host or Attend Book Events - Request that members host or attend book-related events to promote your release.

Step 3: Setting Up Your Virtual Team

Create a Facebook Group: 

  1. Set Up the Group - Create a private Facebook Group specifically for your launch team. This ensures exclusive access and a sense of community.
  2. Design the Group Layout - Use a banner and a clear description of the group's purpose. Pin a welcome post that outlines the group's goals and expectations.

Find Potential Virtual Team Members:

  1. Announce on Social Media - Post about your virtual team on your social media platforms, inviting followers to join.
  2. Email Your List - Send a dedicated email to your subscriber list, detailing the benefits of joining your virtual team.
  3. Collaborate with Influencers - Partner with book bloggers, influencers, and fellow authors to recruit team members.

Define Requirements for Joining:

  1. Purchase the Book During Preorder - Encourage members to show their commitment by preordering a copy of your book.
  2. Leave a Review - Ask members to leave a review on Amazon, Goodreads, or other relevant platforms.
  3. Share Social Media Posts - Request that members share your promotional posts on their social media accounts.

Step 4: Tips and Tricks for a Successful Launch

Engage Your Team:

  1. Regular Updates - Keep your team informed with regular updates about the launch progress and milestones.
  2. Exclusive Content - Share behind the scenes content, early chapters, or special sneak peeks and live video chats with your team members.
  3. Incentives and Rewards - Offer incentives like signed copies, exclusive merchandise, or virtual meet and greets to motivate your team. 

Organize Team Activities:

  1. Online Challenges - Create fun challenges for your virtual team, such as sharing a favorite quote from your book.
  2. Local Events - Encourage your street team to organize or participate in local book readings or signings.

Provide Clear Instructions:

  1. Marketing Materials - Supply your team with clear marketing materials and instructions on how to use them.
  2. Review Guidelines - Offer guidelines on how to write effective reviews without revealing spoilers.

Building a strong book launch team can make a world of difference in your book's success. By setting up both a street team and a virtual team, you can leerage the power of dedicated supporters to spread the word far and wide. Remember to always engage your team, offer incentives, and provide clear instructions to ensure a smooth and successful launch. 

Your Challenge for the Week:

  1. Identify Your Ideal Team Members - Make a list of potential street and virtual team members from your existing network.
  2. Create Your Facebook Group - Set up your private Facebook Group and start inviting potential members.
  3. Prepare Your Materials - Gather all necessary promotional materials to provide for your team, if you need help with design, let's talk about how I can design your promotional materials for you!

I'm wishing you a successful book launch!

With Grace, Shonda

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